UNDER
STORY

Mount Field National Park, located in Tasmania’s wildly beautiful South, is a UNESCO World Heritage site known for its unique climate, towering eucalypts, and snow-dusted alpine flora. It’s a powerful place that brings a sense of calm and tranquility.

Discover the mystical Pandani Grove, an enchanting oasis nestled beneath the ski slopes. This ancient, fairy-tale forest radiates natural beauty and serenity.

Taking cues from 70s utilitarian style and earthy tones, with pops of color against towering trees, we bring effortless glamour to life, using natural textures and sun-kissed waves, redefining Australian ‘surf hair’.

Every picture you see in a fashion magazine tells a story. But it’s not a story that you, as the reader, will ever see with your own eyes. It’s the story of the creative team, working to create a single throwaway moment. That’s the world of the session stylist and for me it’s a world full of inspiration and expression, where a single moment can inspire an idea that will translate into a product.
-Kevin Murphy

Each year, we launch our new campaigns; it’s something that sets us apart. Everything we do goes under FASHION, PERFORMANCE, and ENVIRONMENT. We must hit at least two of these goals in every shoot, product, or event. Our FASHION aesthetic is brought to life by experimenting with colour and texture. PERFORMANCE focuses on how the product works, and ENVIRONMENT is about our impact, leaving nothing behind.
- Kevin Murphy